The Trivergence
- The rebooting of hardware (including the incredible growth of mobile devices)
- The Cloud as a replacement for pretty much any software
- A massive adoption of social media and its subtrends : location-based services, gaming, collaboration, etc
The US: The New FrontierThe US is definitely leading the Internet game; it defines it's rules. From searching to social networks, real-time to geolocalization, most new ideas are coming from the US. The VC-based model creates constant challenge and reinvention. But this time, it’s around mobile, social and Cloud services. Previous Web generations gave us Google, Yahoo, Ebay, Amazon, and Apple. Now it’s all about Facebook and Zynga, while Foursquare, AirBnB and others are waiting to become the next kings.Although the US has been very good in producing the software and the hardware of the technological revolution, they’ve lacked a good Internet infrastructure. As the number of iPhone and Android devices is going to the roof, large operators now have to catch up with the mobile demand, which has definitely had an impact on government policy. The Obama administration push mobile as a priority. However, cable Internet and DSL have not been upgraded yet, mostly to protect the cable industry. Will the arrival of Apple and Google in the TV create pressure for change? It’s too early to say.Even with the Brightest industry, US has not been able to provide a competitive market for broadband with clear rules. The recent Google Verizon secret deal should be for all of us a wake-up call. There’s an emergency increase the bandwidth mobile and landline to catch up with the rest of the world. But if the US broadband audience is not completely there yet, it’s not a big deal for US companies: they have Europe.Europe : An Environment of Auto-DefenseEurope is a continent with an extremely complex legal environment that has its own auto-defense mechanism: to protect old industries from any innovating threat.Do you remember the second level in Inception where the mind of the dreamer constructs its own defense to attack Leonardo Di Caprio’s team? In Europe you want to either be a big industry or a farmer so you can get enormous and generous subventions; if you are small and innovative, you will be squashed. The Telecom industry fits the big profile so they’ve benefited from a custom and tailored legislation. But being too comfortable in this super competitive environment comes at a cost: the death of all European mobile handset manufacturers, except Nokia and Sony Ericsson. At the same time, Apple in the US was kicking the mobile phone second act, taking Nokia out of the lucrative smartphone business.The legislation protects operators pretty well, but comfort and control keep them away from opportunities for new revenues. They are slowing turning into dumb pipes because they have no stake in the mobile innovation stack.Thanks to an effort in the 80’s to modernize the phone infrastructure over Europe (ISDN), we inherited of a pretty good DSL and cable broadband-ready infrastructure . But as it happened in the mobile industry, I am ready to bet that it will be Google and Apple TV that will be the ultimate beneficiaries of our modern state-subsidized infrastructure because of the lack of local competition. By competition I mean European startups.Because it is the nature of Europe to protect “old” interests like IP owners or telecommunication giants, political leaders prefer delaying 4G networks and spending government money to filter P2P rather than enabling new European champions to emerge.The startup world in Europe is very small, and success stories like Skype don’t happen every day. As Europe is becoming a very profitable consumer platform for US companies, you can now see large European media groups crying and ask for revenue protection.I am convinced that Europe is now becoming the first monetization option for any big Internet player. The infrastructure of the US is not mature enough for ultra-high bandwidths. But it’s not a big deal because Europe is a fast adopter. France now has the second most iPhone users and is the source of a colossal revenue stream for Apple.While Europe turns slowly in the “monetization courtyard” of large US Internet companies, China is working hard to build an independant digital future.China : The Self Absorbed Continent
2. Monetize well in the States
3. Aggressively address Europe and benefit of the brand power to monetize super well
4. If you are Twitter or Salesforce, you can find a way to monetize Japan too
5. If you are big and if you can be present the Chinese market-China can't close too much it's market, as it has its own stake in the US economy by being the supplier for the biggest tech companies, like Apple. I know some of you will find me too hard against Europe, but I don’t see any smart decisions being made soon. In France, for example, some idiots said that it would be better to tax Google than invest in the local startup ecosystem. There's an urgent need for startup and technology evangelist to become a driving force in Europe. Everything is not bad of course it has a thriving ecosystem of startup and innovative services and Europe does great in some segments. But they have a hard time gaining market shares in Europe so US and in China is always a later choice. There's room for improvement.
- Are the Chinese interested in becoming large players on the Internet in Europe and the US?
- Do the differences in Internet usage and culture make it too hard for Americans and Europeans to enter the Chinese market?
- Where is Brazil standing in that new ecosystem? Is it a future Europe or a future China ?
